Best London Locations for the Perfect Instagram Shot

With its vibrant streets, stunning architecture, and world-famous landmarks, London is a photographer’s dream. If you’re looking for the best spots to take that perfect Instagram snap, check out our guide to Instagrammable London.


1. Tower Bridge

With over two million posts tagged as #towerbridge on Instagram, this iconic landmark comes only second to Big Ben as the most photographed landmark in London.

There are numerous angles you can choose to photograph Tower Bridge. For an artistic look, stand on the bridge itself and shoot the traffic coming directly towards you (this looks particularly impressive at night with a low shutter speed to create light trails). London Bridge, Tower Wharf, Butler’s Wharf, and St Katharine Docks are other good spots to get a good view of the bridge.


2. Notting Hill

Notting Hill is the location of some of London’s prettiest streets, and they make a great backdrop for Instagram photos. In fact you’ve most likely seen a photo here if you follow any lifestyle or fashion influencers in the London area – some of the most popular spots can have a queue of bloggers waiting to take their photographs.

Many of the houses in this area are painted in a rainbow of pastel hues and are ridiculously photogenic. Some of the most popular streets include St Luke’s Mews, Lancaster Road, and Hillgate Place. You might even be lucky enough to find a matching pastel retro car parked outside.


3. Peggy Porschen Cakes

Peggy Porschen’s pink exterior and doorway adorned with seasonal flowers is one of London’s most popular locations to take Instagram photos, so be prepared to wait your turn.

If you live in the city, it’s well worth visiting Peggy Porschen at different times of the year to see how the floral doorway changes with the seasons – at Christmas there’s a glittering wreath adorned with gold baubles, and for Halloween the display includes pastel pumpkins and sugar skulls.

The cakes are just as Instagrammable as the café exterior and the coffees have cute designs too, so don’t forget to take a snap of your food before you dig in.

Peggy Porschen, 116 Ebury St, Belgravia, London, SW1W 9QQ

Open 8am – 8pm seven days a week.


4. Shoreditch Street Art

There’s nothing like a wall of street art to make the perfect Instagram backdrop, and you’ll find some of London’s best street art in Shoreditch.

There’s no debate about the most famous artist of Shoreditch. Banksy created several of his early works here, and you can still see a few originals as well as his influence in the streets and lanes of the area.

It’s best to just wander around and see what you can find, but some good streets to start with include Hanbury Street, El’s Yard, King John Court, and Brick Lane. If you don’t feel like exploring on your own, there are several Shoreditch street art walking tours you can join.


5. Sketch

You can’t call yourself a real Londoner on Instagram until you’ve taken a selfie in the toilets at Sketch.

This quirky restaurant has to be seen to be believed. It’s made up of several themed rooms, all of which beg to be photographed and promise a dining experience to remember.

The gallery is reminiscent of a pink marshmallow, with plush seating and David Shrigley artwork. The Glade is designed as a fantasy forest with trees and foliage murals on the walls, a carpet that looks like a forest floor, and a pink neon self-playing piano. The Lecture Room and The Parlour are designed in a more classical style, but still have their own quirky touches such as chair legs dressed in tiny pink ballerina shoes

But perhaps the most impressive design is reserved for the toilets. Egg-shaped toilet pods sit under a rainbow glass roof. You’ll feel as if you’ve stepped into the set of a sci-fi movie.

Sketch London, 9 Conduit St, Mayfair, London, W1S 2XG

Open 7am – 2am Monday to Friday, 8am – 2am Saturday, and 8am – 12.30am Sunday.


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